Revenue Science has filed a patent that will take it a step beyond the behavioral targeting network model, into a platform that connects advertisers with publishers, according to ClickZ.
The patent allows Revenue Science to serve behaviorally targeted ads to the highest bidding advertisers.
Revenue Science Patents Behaviorally Targeted Ad Exchange - MarketingVOX
Revenue Science Files a Patent for Behaviorally Targeted Ad Exchange
Posted by vlad
on December 07, 2007
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