What Do TV Viewers Do During Commercial Breaks?
Posted: February 6th, 2008 | Author: vlad | Filed under: Link |BIGresearch latest Simultaneous Media Survey
MediaPost - Three Fourths of Consumers Channel Surf or Chat During TV Commercials
Same thing as you. They channel surf and otherwise try to avoid ads, unless those ads are guaranteed to be entertaining (such as during SuperBowl).
(Curtesy of lapie)
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