John Hagel: Shift Happens
Posted: March 3rd, 2008 | Author: vlad | Filed under: Quote |The basic paradox of the Internet can be framed very simply: The very platform that makes advertising both more relevant and more measurable is the same platform that longer-term will challenge and ultimately undermine the basic role of advertising in communicating with customers.
Edge Perspectives with John Hagel: Shift Happens – The Future of Advertising
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