Why the Click Is the Wrong Metric for Online Ads
Posted: February 24th, 2009 | Author: vlad | Filed under: Quote |"Publishers have a lot to gain," said Steve Kerho, VP-analytics, media and marketing optimization at Organic. Mr. Kerho has been doing lots of analysis on how online-display ads affect search and conversions and found that in some cases, a display ad can increase a search ad’s click-through rate 25% to 30%. If he had simply measured the clicks from search, he would have missed the display ads’ influence.
Why the Click Is the Wrong Metric for Online Ads - Advertising Age - Digital
Nice follow-up to my last post.
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