From Digiday Target: Sometimes The Client Does Not Believe The Data Says Media Kitchen’s Herman
Posted: June 9th, 2009 | Author: vlad | Filed under: Link |From Digiday Target: Sometimes The Client Does Not Believe The Data Says Media Kitchen’s Herman
We’ve seen this trend as well. As much as data can be valuable, clients — people — have trouble trusting algorithms. That is why media buyers are still media buyers and not audience buyers.
And a media buyer with experience probably has already been burned by ad networks claiming unsubstatiated behavioral something or other.
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