Quote by MediaPost Publications 37 Sites Ready To Implement OPA’s Bigger, Badder Ad Formats 06/30/2009

The Online Publishers Association announced Tuesday that 37 of its members, whose sites reach 68% of the total U.S. Internet audience, have begun offering the three new larger new ad units the group unveiled in March. Several — including The New York Times, CNN and MSNBC.com — are already running, or will soon launch, campaigns for brands such as Bank of America and Mercedes-Benz.

MediaPost Publications 37 Sites Ready To Implement OPA’s Bigger, Badder Ad Formats 06/30/2009

I know this is a recurring theme of mine, but this is a great development to see. No amount of data and targeting will help you if the ads aren’t even noticed in the first place. And there are two ways for them to get noticed: 1) Make them bigger; and 2) Make them indistinguishable from main content.