Quote by scottberkun.com » Calling bullshit on social media

Social media consultants writing about social media have inherent biases. It’s difficult to take posts like this about social media seriously, as it’s written by someone from a social media consulting firm without an ounce of humility or perspective. It’s hard to come across as authentic if you promote a revolution that you personally stand to benefit the most from. Much writing about social media is PR people writing about the importance of PR – see a problem of authenticity here? When did PR, like advertisers, become a reliable source for what is authentic? How is SEO optimization, or similiar techniques for twitter, authentic? When a system becomes popular the greedy will game it and social media is no different. We should be worried when people with PR and advertising backgrounds or consulting firms are leading us in the ways of authenticity or integrity.

scottberkun.com » Calling bullshit on social media

Awesome write-up by Scott Berkun, covering much more than this one "consultants" point. Quoting because it has been my pet peeve for a while now.