Posted: August 31st, 2009 | Author: vlad | Filed under: Quote | No Comments »
“That cannot last . . . Amazon is not in the business of losing money. So, one day, they are going to come to the publishers and say: ‘we are cutting the price we pay’. If that happens, after paying the authors, there will be nothing left for the publishers.”
FT.com / Media - Hachette chief hits out at e-books
The CEO of Hachette’s book publishing group is worried about the growth of ebooks, Amazon and his own business.
Reading the quote above I’m trying to understand why there would be any money for the publishers. If Amazon effectively markets and distributes the content, what exactly should publishers be rewarded for? There is no more managing shelf space, logistics, etc.
Personally I’m strongly considering going the ebook route in the next few weeks/months.
Posted: August 27th, 2009 | Author: vlad | Filed under: Link, industry | No Comments »
This is a big deal.
A good recap is at AdExchanger. Anxiously awaiting comments by ad networks, but yeah, reach is a commodity, isn’t it.
Edit: just to be clear — it’s a big deal because it helps Google commoditize ad network services. Since Google needs to certify ad networks, and since participating ad networks will have very little leeway as far as data/behaviour are concerned, they will be reduced to creating very little value at much lower margins.
What is to be seen is whether large publishers will actually go for it in remnant inventory.
Posted: August 26th, 2009 | Author: vlad | Filed under: Link | No Comments »
Most successful technology companies aren’t rocket ships.
How Long Does it Take to Build a Technology Empire?
Cool interactive chart, check it out.
Posted: August 20th, 2009 | Author: vlad | Filed under: Quote | No Comments »
The study, which was based on 2,390 online display campaigns running over the past three years, found that so-called "half banners" (those measuring 234 x 60) and rectangles (180 x 150) were more effective than ads that frame the page such as high profile leaderboards and skyscrapers.
MediaPost Publications Bigger Isn’t Necessarily Better When It Comes To Online Ad Formats 08/20/2009
So the actual study shows that formats integrated in the content perform better than those that frame the page, top, bottom or left/right of the content. This makes sense.
It doesn’t seem to be a bigger/smaller/OPA format thing as the title of the story in MediaPost implies.
Posted: August 18th, 2009 | Author: vlad | Filed under: Quote | No Comments »
The internet is becoming this thing where it’s just people trying to become successful on the internet by showing other people how to become successful on the internet
I’m Writing a Book. | Inbox Zero
What an amazingly astute description of the phenomenon!