Quote by MediaPost Publications Bigger Isn’t Necessarily Better When It Comes To Online Ad Formats 08/20/2009
Posted: August 20th, 2009 | Author: vlad | Filed under: Quote |The study, which was based on 2,390 online display campaigns running over the past three years, found that so-called "half banners" (those measuring 234 x 60) and rectangles (180 x 150) were more effective than ads that frame the page such as high profile leaderboards and skyscrapers.
MediaPost Publications Bigger Isn’t Necessarily Better When It Comes To Online Ad Formats 08/20/2009
So the actual study shows that formats integrated in the content perform better than those that frame the page, top, bottom or left/right of the content. This makes sense.
It doesn’t seem to be a bigger/smaller/OPA format thing as the title of the story in MediaPost implies.
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