AdSense, DoubleClick Exchange coming together
Posted: August 27th, 2009 | Author: vlad | Filed under: Link, industry |
This is a big deal.
A good recap is at AdExchanger. Anxiously awaiting comments by ad networks, but yeah, reach is a commodity, isn’t it.
Edit: just to be clear — it’s a big deal because it helps Google commoditize ad network services. Since Google needs to certify ad networks, and since participating ad networks will have very little leeway as far as data/behaviour are concerned, they will be reduced to creating very little value at much lower margins.
What is to be seen is whether large publishers will actually go for it in remnant inventory.
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