Intent generation versus intent harvesting
Posted: September 29th, 2009 | Author: vlad | Filed under: Quote |A commenter on my blog the other day (Tim Ogilvie) mentioned a distinction that I found really interesting between intent generation and intent harvesting. This distinction is critical for understanding how internet advertising works and why it is broken. It also helps explain why sites like the newspapers, blogs, and social networks are getting unfairly low advertising revenues.
Why content sites are getting ripped off — cdixon.org – chris dixon’s blog
Clever way to express the inequality. The whole chain is more complicated since search engines also provide content sites with traffic but whatevz.
And I guess I can see how Hunch fits into this (since Chris is a co-founder)
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