Microsoft and OpenX?

Posted: November 2nd, 2009 | Author: vlad | Filed under: Quote | Tags: , |
Online advertising start-up OpenX and Microsoft Corp (MSFT.O) announced a partnership to promote each other’s Internet technologies to their respective customers.The deal will significantly expand the distribution of OpenX’s technology for serving ads on websites, as the company seeks to boost its roster of large Web publishers, said CEO Tim Cadogan.

OpenX will also make it easier for its Web publisher customers to use Microsoft technology that analyzes the content of a Web page and matches relevant ads to the page.

Microsoft and OpenX forge Web ad deal | Markets | Markets News | Reuters

What is never clear to me is how many of OpenX’s 50 million publishers are relevant. What is the proportion of these that runs local installations versus hosted/market ones? Or does the local installation now include a market component?

Kind of an odd announcement for Microsoft, isn’t it?

One Comment on “Microsoft and OpenX?”

  1. 1 Bosko said at 5:40 pm on November 2nd, 2009:

    You can turn on participation to the OpenX market from your own local installation as well.

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