The not-so secret media buying revolution
Posted: November 11th, 2009 | Author: Everything Is Media | Filed under: Random, industry |
- There is a vast shortage of opportunities to expose advertising messages to actual potential customers
- Early participants in new online display marketplaces are finding steep discounts on highly targeted audiences — but this is bound to change
- Going forward, premium publishers will get ultra-high eCPMs on highly targeted impressions of quantifiably valuable audiences”
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The secret media-buying revolution - iMediaConnection.com
Not sure how this is “secret” but it’s definitely true. This it the most exciting time for ad technologies since a long time. Happy to be part of it.
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