Does advertising decay exist?
Posted: November 13th, 2009 | Author: Everything Is Media | Filed under: Random, Research, industry |“Though we’ve been doing advertising effectiveness analysis for over a year now, we’re continually learning new things about online advertising. The newest learning? The time-honored concept of “advertising decay” is a myth.”
A really interesting case study from Compete for Banana Republic, and incidentally, for intrusive big-ass ad formats on major media properties such as NYT.com
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