Ad Spending Across Four Benchmark Sites

Target Markets: Ad Spending Across Four Benchmark Sites (via socialinfographics)

This is fascinating.

The Serial Position Effect

The Serial Position Effect first documented by a German psychologist Hermann Ebbinghaus may help explain why, all other factors being equal, promo position within a carrier program has an important effect on subsequent response rates.

Ebbinghaus found that people are better at recalling items from the beginning (“primacy effect”) and end (“recency effect”) of a list rather than the middle. Primacy effect is attributed to the fact that the short-term memory is less crowded by additional items and more attention may be dedicated to processing the first item and storing it in the long term memory. Recency effect is explained by the easy retrieval of the last item still from a short-term memory.

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Simulmedia: Lessons Learned from Promo Positioning

How does this relate to display (and video) ads online? Does the first ad seen in the day generate better retention rates?

There’s a set of rules…

“There’s a set of rules that anything that was in the world when you were born is normal and natural. Anything invented between when you were 15 and 35 is new and revolutionary and exciting, and you’ll probably get a career in it. Anything invented after you’re 35 is against the natural order of things.”

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Douglas Adams (quoted by Faris Yakob in his Fast Company column on technology titles) (via chrbutler) (via infoneernet) (via himmelsblog)

Think about it!

AdGear preview

So we’ve been working on our ad management platform for a while now, here is a wee preview of it. Check out adgear.com too!

Microsoft and OpenX?

Online advertising start-up OpenX and Microsoft Corp (MSFT.O) announced a partnership to promote each other’s Internet technologies to their respective customers.The deal will significantly expand the distribution of OpenX’s technology for serving ads on websites, as the company seeks to boost its roster of large Web publishers, said CEO Tim Cadogan.

OpenX will also make it easier for its Web publisher customers to use Microsoft technology that analyzes the content of a Web page and matches relevant ads to the page.

Microsoft and OpenX forge Web ad deal | Markets | Markets News | Reuters

What is never clear to me is how many of OpenX’s 50 million publishers are relevant. What is the proportion of these that runs local installations versus hosted/market ones? Or does the local installation now include a market component?

Kind of an odd announcement for Microsoft, isn’t it?