Recommended: Seven Predictions for 2010 from eMarketer’s CEO
Posted: December 14th, 2009 | Author: Everything Is Media | Filed under: Random |“Rather than try to reach every conceivable person who fits a particular demographic, marketers will be looking for technologies and ad solutions that allow them to reach only the people who—by their past surfing behavior, search queries, online purchases, social connections, Twitter posts and other digital footprints—indicate that they are likely prospects.”- Seven Predictions for 2010 from eMarketer’s CEO - eMarketer
There is a slew of challenges there, namely for publishers, but this is the trend we’re very fond of.
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