Posted: December 4th, 2009 | Author: Everything Is Media | Filed under: Random | No Comments »
“With a lot of prodding from the Federal Trade Commission, the Internet advertising industry has committed to telling Web site users about how they collect and use data to customize the ads they display. And it has agreed to find a more prominent and clear way to do this than the cryptic privacy policies you can find if you click a tiny link at the bottom of many Web pages.”- Seeking a Symbol for ‘This Ad Knows About You’ - Bits Blog - NYTimes.com
Good idea but let’s think here. An agency runs ads on many, many sites some of which are individual, direct buys while others are network buys. In some cases ad networks collect data and target, in some they don’t. The agency typically collects data and may target as well. The icon should include privacy info from both - but how can this be managed? My gut feeling is that everyone will just slap the “we do everything” icon on the ads and the icon itself will lose its meaning. But this is still a step in the right direction.
Posted: December 3rd, 2009 | Author: Everything Is Media | Filed under: Random, industry | No Comments »
The best newspapers have always held up a mirror to their communities. Now they can offer a digital place for their readers to congregate and talk. And just as we have seen different models of payment for TV as choice has increased and new providers have become involved, I believe we will see the same with news. We could easily see free access for mass-market content funded from advertising alongside the equivalent of subscription and pay-for-view for material with a niche readership.
I certainly don’t believe that the Internet will mean the death of news. Through innovation and technology, it can endure with newfound profitability and vitality. Video didn’t kill the radio star. It created a whole new additional industry.
Eric Schmidt: How Google Can Help Newspapers - WSJ.com
It may very will be that new ways of consuming online content will bring a new life to advertising. One of the biggest problems with online is lack of context — but consuming a magazine on a digital tablet of sorts may bring context, reduce content ADD, and even bring some richness to formats (ex. size).