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One-line bio
Ad agency macro-technologist with a strong interest for media economics.
Extended bio
As Vice-President, Strategy and Development, I am responsible for development and implementation of an early stage start-up’s product strategy.
In 2000, I co-founded and led Random Seed Technologies, an advertising platform software company that was eventually acquired by Proximi-T in 2003. Shortly after, Proximi-T was acquired by Cossette Communications Group, Canada’s largest independent advertising agency.
At Cossette I held P&L responsibility for multiple products including web analytics, ad delivery, search marketing, email marketing, social media development and qualitative research platform. There, during my five-year tenure managing the digital marketing technologies group, I had the privilege of working for some of the world’s biggest brands and established an outstanding track record of revenue and profit growth.
This blog has been around since early 2004, but due to the change of platform most of that content is unavailable (or almost).
My interests include media economics, internet advertising, strategic planning, social media, behavioural targeting, advertising networks, traffic acquisition, social gaming platforms, media research, and search engine marketing.
Disclosure
The views expressed in this blog are my own. Most of it is not very serious, either.